网站建设对企业的作用

一、 树立公司形象，扩大业务宣传
Establish a corporate image, expand business promotion
网站建设包括公司总体介绍，如公司规模、公司结构、公司产品、公司文化、公司理念、经营宗旨、经营目标、价值观、远景规划、公司曾经所获得的荣誉、公司现在在研究的一些新产品、公司未来的发展趋势、公司的产品或服务所具有的与众不同的特点和市场定位等等另外也可附加一些公司的优质服务等等。公司资料不仅包含文字资料，也包含一些图片资料，比如公司建筑图片，公司员工图片，特别是公司产品图片等等，使得公司更逼真，更具有说服力地展现在客户面前。尽可能让客户对公司了解的更全面，更细致。
Website construction including the company general introduction, such as the company size, company structure, product, corporate culture, corporate philosophy, business objectives, business goals, values, vision, the company has received the honor, the company is now in the research of new products, the company the future trend of development, the company's product or service has the out of the ordinary characteristics and market positioning and so on also some additional company quality service etc.. Company information includes not only text data, but also contains some pictures, such as corporate image building, the employee of the company image, especially the product pictures and so on, making the company more realistic, more convincingly demonstrated in front of customers. As far as possible let customers for the company know more comprehensive, more detailed.
二、 收集客户反馈，加强客户服务
Collect customer feedback, strengthen customer service
通过公司的网站 ，可以建立统一的资料发送和接收系统，增强了安全性、稳定性、及时性，保证客户的利益。提高了服务质量，并能以一种快捷、方便的方式提供公司及其产品的信息和客户所需的服务。运用先进的传播扩展手段，增大公司的用户数量。大大提高了商务通信速度，扩大了通道的功能。拉近了公司与客户的距离，增强了与客户的关系。公司可全天候24小时地服务我们的客户 ，与我们的客户保持售后联系，倾听客户意见，回答客户经常提出的问题，并可以及时的收到客户各种反馈信息，及早发现问题、解决问题。
Through the company's website, you can create a unified data sending and receiving system, enhance the security, stability, timeliness, ensure that the interests of customers. Improve the quality of service, and can provide information on the company and its products and services required by customers in a fast, convenient way. Expand the use of advanced communication means, the company increased the number of users. Greatly increased the speed of business communications, and expand the channel function. Between the company and the customer distance, enhance the relationship with customers. Company 24 hours a day with our customer service to customer service, to maintain relationships with our customers, to listen to the views of customers, answering customer questions frequently raised, and can receive the customer feedback information timely, discover a problem, solve the problem as soon as possible.
三、 网上市场调查，开展网络营销
Online market research, marketing network
通过网站实现缩短推出新产品和打开新市场的周期阿姨公司的产品销售活动，大程度满足客户需求，以达到开拓市场、增加盈利的目的。公司将自己的产品信息及经销商信息发布在网站上，各客户根据情况可申请加入该公司的销售网，也可直接通过网站订单系统向公司下销售订单；公司收到订单后对其进行确认，然后为客户提供资料。开展网络营销的内容主要有：
Through the website realize shorten the cycle of aunt launched new products and open new markets for products sales activities, the maximum extent to meet the needs of customers, in order to open up the market, increase the profits. The company will own product information and dealer information published on the website, the customer can apply to join the company's sales network according to the situation, also sold under the order to the company directly through the website to order system; the company to receive the order after the confirmation, and then to provide information. Develop the network marketing is the main content of:
1、产品信息：将公司销售的资料在网站进行宣传介绍，并按照产品结构进行分类，以利于客户查阅购买。
Product information: the company sells information publicity in the website, and carries on the classification according to the product structure, in order to facilitate customer access to buy.
2、客户信息：主要用于收集和管理销售客户的相关信息，便于对客户的推荐和跟进，以促进公司的销售活动。
The customer information: mainly used to collect and manage the sales customer information, the convenience of customers and follow the recommendation, to promote the company's sales activities.
3、 销售订单：实现公司和客户之间销售订单的网上提交及管理。
The sales order: to achieve between the company and customer sales order online submission and management.
4、 经销商信息：将公司销售业务办公室及主要经销商的电话、地址、传真、业务人员姓名、负责领域或产品项目公布在网站上，以促进销售。
Distributor information: will the company sales office and the main distributor's telephone, address, fax, business name, responsible for the project area or product published on the website, to promote sales.
四、 建立信息数据库，实施电子商务
The establishment of information database, the implementation of electronic commerce
建立公司完整的信息数据库，一个对内，一个对外。对内，在公司内大限度的达到对信息资源的利用和共享，进行对信息的保存、搜索、查看、再利用等；对外，让客户尽可能多的了解公司性质和业务特征，将信息进行分类，便于客户搜索和查看。另外，访问者通过网站了解公司的资料，如果有订阅的意向，可以在线提交资料订单，管理者可以根据条件查看、检索、管理订单，并反馈到营销部门，及时的与制订订单的客户取得联系，实现简单的电子商务。
To establish complete information database, a pair, a foreign. Internally, within the company to achieve maximum utilization of information resources and sharing, the information preservation, search, view, and use; foreign, let customers as much as possible about the nature and business characteristics, the information classification, easy for customers to search and view. In addition, visitors through the website information about the company, if the intention of subscription, you can submit information online orders, according to the conditions managers can view, search, order management, and feedback to the marketing department, timely contact with the development of customer orders, simple e-commerce.
五、直接实现网络销售
Direct sales network
好的企业营销型网站建设不但对企业的形象是一个良好的宣传，同时可以辅助企业的销售，甚至可以通过网络直接帮助企业实现产品的销售。
The enterprise marketing type website construction is not only good for the image of enterprise is a good publicity, and can assist the enterprise in sales, or even directly through the network to help enterprises realize product sales.