无论是企业还是个人,做出来的网站都是希望能够带来更多的展示,得到更多的客户支持,那么就非常有必要对一个
网站建设要求严格和推广宣传以及优化了。对于这个问题,我们关心的第一个就是网站的流量,今天
营销型网站建设公司创新互联就来和大家一同分享做网站必备几点。
Whether it is business or personal, do the site is out of hope to bring more show, get more customer support, then it is necessary to strictly and promotion of a website construction and optimization. For this problem, the first is the site we care about traffic, today marketing type website construction company luxuries China will come and share website essential points.
一、如何做好网站流量
How to do web site traffic1、操控初始流量分析
Analysis of the initial flow rate control
网站上线后,根本不会有任何流量的产生。网站初始推广争取收录,从关键字上获得流量。要知道网站初始流量的高低,同样决定网站日后的成长速度和高度。让网站最有实效收录,不是向搜索引擎提交,而是外链的普及与网站本身结构的结合。获得用户点击量的初始流量主要以人群推广为主,寻找属于自身活跃的群体,但做初始流量不是做顺水流量,如何留得住你的客户,更要从网站本身质量入手。
After the line on the website, there won't be any flow. Website promotion for the initial collection, get traffic from keyword. To know the website initial flow level, also decide the future site development speed and altitude. Let the site the most effective included, not submitted to the search engine, but combine the popularization and the site outside the chain structure. To obtain the initial flow user clicks in groups to promote, for its active groups, but do not do the initial flow downstream flow, how to retain your customers, but also to start from the site itself quality.
2、操控网站基础流量
Web based flow control
网站上线后,在一段时间的积累下便会为网站带来部分的“基础流量”。通过流量的观察来反映网站的不足,然后得以完善改进。在这个时候我们百度优化要做的就是以更多的手法去留住这些来访的用户,使其可以继续二次三次甚至多次的到访。网站若操控不到更多的基础流量,想要进一步突破可谓是难上难,因为自身始终无法真正的操控流量主动权。
After the line on the website, the basic flow in a period of time will be brought to the site "part". The flow is observed to reflect the deficiency of the site, and then to improve. At this time we Baidu optimization to do is to keep these visitors to more practices, so that it can continue to two times three times or even several times to visit. If not to the base flow control site more, want to further breakthrough is extremely difficult, because its not always flow control real initiative.
3、进阶流量提升分析
Advanced flow analysis
当网站发展到一定阶段之后,你会发现流量都得不到很大的提升了,这个时候的网站,可以说在自身领域做的已经非常好了,那么便有必要进阶性的去提升一下网站,不为别的,只为网站本身操控了绝对的流量,你可以使这些流量去带动出新生的流量。
When the site developed to a certain stage, you'll find out flow are not very big promotion, this time the site, can say in their own fields has done very well, then, it is necessary to enhance the progressive at the site, not for anything else, just for the website itself control the absolute flow you can make these flow, to bring out the new flow.
二、网站建设起步/基础
Website construction started / foundation1、网站成立先要自己定位,明确目标关键词。
The website was founded to position themselves, clear target keywords.
2、网站定位成功了需要挑选一个好记并且相关性高的域名。
Website localization success need to pick a good mind and the high correlation domain.
3、域名选好了需要选择一个稳定+速度快的空间或者服务器。
Domain name choice must choose a stable and fast space or server.
4、目标有了,域名选好了,空间到位了,还需要规划网站构架。而这里面就包含非常多的细节。如:网站的三大标签,网站的栏目,网站的布局,关键词的分配(如:淘宝女装),文章长尾词的分布,网站的色彩搭配等等问题。
With the goal, the domain name selected, space is in place, you also need to plan the site structure. And it contains a lot of details. Such as: three big label site, the section of the web site, the site layout, keyword distribution, distribution in the long term, the website color matching etc..
5、网站构架出来了,我们还会为内容感到头痛,网站内容如何吸引用户、如何留住客户等等。(在做站最初相信你就想好了网站的赢利点在哪里,这里就不提了)
Site structure out, we will feel headache content, website content to attract users, how to retain customers. (in the station initially believe you think good where, in the website profit point not to mention here)
6、内容怎么吸引用户,怎么留住用户就算都策划好了,那么还要考虑怎么把自己的站推出去,接着就需要去发广告去宣传,勉强也算是发外链了。
Content to attract users, how to keep the user even planned out, then consider how their stand out, then you need to go to send advertising to promote, barely is to send the chain.
7、内容如何才被百度收录,快照如何能天天更新。
How content is Baidu included snapshot is updated every day, how can.
8、那么发外链很多人觉得比较简单了,不就是去论坛、博客、分类、问答、百科、文库等地方去发发网址就可以了,但是当执行的时候这里面也会出现很多问题。那么在说到这儿,其实是需要强大的团队来执行(不知道经过上面简单说明后,你是否有自己的看法了),如果用一个团队来操作这些,那么结果可想而知就比较给力了,什么事情想做大做好都需要越做越细,那么就需要进行合理的分配,SEO网站优化也是如此。
Then send the chain a lot of people think is relatively simple, is not to the forum, blog, classification, question answering, encyclopedia, library and other places to send web site, but when executed there will appear a lot of problems. So when it comes to here, is actually need strong team to carry out (do not know after the above explanation, whether you have your views), if a team to operate these, then the result one can imagine is awesome, something to make good all need to do more fine, then we need to reasonable distribution, such as SEO website optimization.
三、网站建设优化步骤/方法
Website optimization procedure / method1、编辑一条心负责文章撰写,不断提高质量和文章的创新度(怎么吸引人,怎么让人看了不枯燥,是否对用户有帮助,用户来到这里是否找到他想要的等),及文章更新。
The editor are responsible for writing, and constantly improve the quality and the innovation degree (how to attract people, how to let a person look not boring, whether has the help to the user, whether he wants to come here to find the other), and update.
2、外链专员就一条心发外链(这里还可以进行细分,怎么细分大家自己去思考)。
The Commissioner of the chain is one of the chain (here can also be used for segmentation, how to subdivide the everyone to think).
3、挖掘更多的长尾词,考虑网站后期长远发展。
Dig more long tail word, consider the long-term development of the site later.
4、网站合理分配布局,一切做到最细节化,划分每一个细节点,小到每篇文章的url及每篇文章的结构关键词布局。
The reasonable distribution of all site layout, do the most detailed division, every node, small to URL and every article of each article structure keywords layout.
5、创新,再创新,积极探索,在变中坚持不变,在不变中创新思路,走出了一条工作的新路。
Creativity, innovation, and actively explore, persisting in changing, remain unchanged, innovative ideas, out of a new road to work.
四、网站建设注意事项
Website construction matters needing attention如果只是简单的追求排名,可能这个站就不长久了,虽然大家都有一个想法就是:“有了排名就有了流量,有了流量自然有钱赚了。”话虽然是这么说,但是真的有排名有流量了,但是网站一塌糊涂结果就可惜而知了。
If simply pursue rankings, may the station is not long, although we all have an idea: "the rankings have the flow, the flow of natural earn money." Although the words are to say so, but really has the ranking flow, but the site in a complete mess the pity and cicada.
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