中小企业网站建设与推广面临哪些问题

中小企业网站建设是实施中小企业信息化的重要组成部分，推进中小企业信息化是走新兴工业道路的必然要求，中小企业进行商品或服务网络化是适应新时代下企业管理的明智选择。中小企业进行网站建设的目的是向人们提供一个网上宣传的窗口，同时也是实现信息化的突破口，目前为止，中小企业基本上已经建立了自己的网站，但仍然还有一部分中小企业依然没有认识到营销型网站建设的重要性，本文就已经建立网站的中小企业在网站建设与推广中面临的问题及对策进行浅显的分析：
Small and medium-sized enterprise website construction is an important part of implementing the informationization of small and medium enterprises, promote the small and medium-sized enterprise informatization is necessary to take new industrial road, the small and medium-sized enterprise for goods or services network is adapted to the wise choice of enterprise management in the new era. The small and medium-sized enterprise website construction is to provide an online publicity window to the people, the breakthrough, but also to realize the information so far, small and medium-sized enterprises basically have established their own websites, but there are still a part of small and medium-sized enterprises still have not realized the importance of marketing type website construction, this article analyzes the problems and Countermeasures in the website construction and promotion of plain has been established website of medium and small enterprises:
一、网站信息不更新或更新不及时
The website information is not updated and not updated in a timely manner
很多中小企业网站发布时是什么样，过了很长时间还是什么样，有的联系方式发生了变化，也没有更新，一些想与你联系恐怕也不是太方便，一般就会转向你的竞争对手与之合作。中小企业由于信息量不大，网站的后期维护不是太复杂，基本上几天更新下，就可以了，包括对行业新闻、企业新闻，产品促销等信息的更新。行业新闻可以直接到相关行业网站进行转载，企业的新闻不太需要什么文采，如实记录详细的情形即可，产品展示的页面尽量对产品进行详细的说明，做到细致，看到说明就可以基本上了解。适当的时候可以制作相应的专题，比如月饼企业，在中秋时期可以制作相关的主题，结合销售市场范围内进行一些广告宣传，对产品的销售有很大帮助。
Many small and medium-sized enterprise web site is what kind, for a long time or what, changed some way to contact, there is no update, some want to get in touch with you I'm afraid not too convenient, general will turn your competition and cooperation. Small and medium enterprises because of less information, website maintenance is not too complex, basically a few days update, you can, including the news industry news, enterprise, product promotion and other information update. Industry news directly to the relevant industry website reprint, business news and don't need what literary grace, recording the detailed situation can truthfully, product display pages as far as possible on the product detail, do meticulous, see the instructions you can basically understand. The appropriate time can make corresponding topics, such as the moon enterprises, in the Mid Autumn Festival period can make related topics, with combined sales market within some advertising, is of great help to the sales of the products.
二、服务单一，没有做到与的简单互动
A single service, do not interact with the simple
中小企业要在产品或服务展示上下点功夫，网站给浏览者的第一印象就是明确的，我们是做什么的，哪些产品或服务是我们的优势，需要我们的产品怎么快速联系到我们，不要让浏览者摸不着头脑，这就需要在网站建设的时候就需要把栏目版块设立的合理些，给浏览者良好的用户体验。一般都设有这样的版块，简介，产品展示，联系我们，在线留言，企业新闻，特色内容等，对内容进行充实，整体架构完成。同时可能根据浏览者的反馈及相关人员的建议进行适当的修改，做到为着想。
Small and medium-sized enterprises in the product or service to show a little effort, the first impression to visitors to the website is clear, what we do, what product or service is our advantage, need our products how fast to contact us, don't let the viewer can not touch the head, this need in the website construction need to set up reasonable columns, make good user experience. General have such edition piece, introduction, product exhibition, contact us, online message, business news, features, content is rich, the overall framework. At the same time may be appropriately modified according to the feedback from visitors and staff suggestions, so as to.
三、推广的力度不够
Promotion is not enough
有的企业甚至自己内部的人都不知道网站的地址，更有甚者，有一次我发现一个在产品的宣传资料上打的网址是错误的，而且错误的时间已经很久，却依然没有更正过来。网址是企业在网上的商标，企业在做名片、产品手册等宣传资料时一定要打上自己的网址，同时要配合线上线下各种渠道的推广，包括现在流行的企业博客推广、在参加或组织行业活动时注意着重推广等等。发表一些有质量行业软文，这一点大家可以集思广益，对这个行业的了解，应该能写出这样的软文扩大影响力。
Some enterprises even their own internal people don't know the address of the web site, and what is more, once I found a dozen in product information on the site is wrong, and wrong time has for a long time, but still not corrected. Site is the enterprise online trademark, enterprises are doing business cards, brochures and other promotional materials must play on your own web site, at the same time with the various channels online line extension, including the now popular enterprise blog promotion, participate in or organization should pay attention to promote industry events etc.. Published some quality text, at this point you can benefit by mutual discussion, understanding of the industry, should be able to write such soft Wen expand influence.
四、没有适量的资金投入，没有人员来专门维护
No amount of funds, no people to special maintenance
其实中小企业网站建设及维护投入不会很多，包括电脑等设备，人员工资等投入，一般情况一两个人专门进行维护就够了，他们的主要是网站的推广及服务，网站技术相关的问题可以由制作网站的网络协助解决，小部分力量开拓网上市场，可以挖掘网上的潜在，同时增加了企业形象的宣传等，而这些价值是远远超过原先的资金投入的。现在也有些中小企业做的比较好，配备专门的人员开展网上销售，有一个朋友的就是这样，他们主要做某产品的招商，由于重视网上招商，网站推广的力度大，网上的带来利润还是相当可观的，这就是一个好的例子。
In fact, the small and medium-sized enterprise website construction and maintenance of investment is not many, including computer and other equipment, staff wages and other inputs, generally one or two people to maintain enough, they are mainly the promotion and service site, issues related to web technology by the production site to help solve the small part of power network, opening up markets, can digging potential, but also increase the enterprise image propaganda, but the value is much more than the original investment. Now some small and medium-sized enterprises do better, equipped with specialized personnel to carry out online sales, have a friend who is such a product, they do business, due to the importance of online merchants, website promotion efforts, the net profit is still considerable, this is a good example.
重点注意：
The focus of attention:
网站建设的投入也是更好的帮助企业拓展网上市场，同时宣传了企业形象进而提高了品牌的知名度，而这些都是为中小企业发展提供了动力，国家大力宣传中小企业信息化建设，目的也是激活中小企业的管理思维，让传统市场与网上市场相结合提高中小企业的经济效益。
Website construction investment is also better help enterprises to expand the online market, and promote the corporate image and increase brand awareness, and these are all provided the impetus for the development of small and medium-sized enterprises, the state vigorously promote the informatization construction of small and medium-sized enterprises, the purpose is to activate the small and medium-sized enterprise management thinking, to improve the economy of small and medium-sized enterprises combination benefits of traditional market and online market.